In everyone of my SEO projects, I feel the need to make processes more automatic and focus myself on something else. This is the case when it comes to checking a website rankings and the ones of their competitors. There are several tools out there I’ve tried, but none as advanced as the one I’ve recently found.

So once you have established what are your keywords, you need to track their performance from the very beginning. What many of us would usually do is manually type keywords one by one and looks for them in the search results. It takes a lot of time and it really kills productivity. Advanced Web Rankings is a tool that makes this process automatic so you don’t have to go and check every keyword yourself.

Advanced Web Rankings is an easy-to-use tool that can track search engine ranking for various sites at
the same time, across over 1000 search engines. What interests most of SEO-ers out there is Google, Yahoo & Bing and maybe local search engines such Rambler (Russia), Mirago (UK), Baidu (China) and Interia (Poland). You won’t need to use more than 3-5 but it’s good that they’re there.

Apart from delivering ranking for your site, it also shows the change of your keywords over site, how is the competition doing on search engines and which one jeopardizes your position. The great part about this software is that it doesn’t send an automated request to the search engine which can get your IP flagged for spam. It executes a search for your keyword, downloads the page and searches your URL, making the software behave just like a search made on a browser.

In order to track websites and search engines, you start a project and select websites, keywords and search engine. It’s very easy to add the project, with their step-by-stpe guide. You can add or delete keywords at any time without having to create a new project; when you add them you get suggestions with number of searches for every keyword. AWR handles several projects at a time, which makes it really useful for SEO companies and consultants.

I was really amazed by the various features you get with the software, features which are useful for both website owners or SEO consultants. The keyword research tool I use on a daily basis for keeping up with keyword trends.

After AWR finishes collecting data, you can export the results in tables or charts as HTML, CSV, text or XML. Furthermore, you can have the ability to email the reports, set AWR to email them or to upload them to a FTP server. You can try the trial version of the software for 30 days (which I did) and see how it works; you won’t be able to generate reports until you have the full version. Prices of AWR range from $99 to $599 (including Advanced Link Manager); you can even get a server edition for $599-$789.

AWR works on multiple platforms, such as Windows, Mac X and Linux.