In a response to my friend Lyndon and his article about digg not being social media marketing, I want to give you my take on the issue. The chat was long and productive, even though it started from a plain hello.
Considering the recent algorithm change, I had the chance to reconsider what digg really means for the virtual environment and why everyone is struggling to get on the frontpage. And yes, what it comes down to is finding those 100 people in the 50,000 visitors you receive upon getting frontpage. Those 100 people are your target audience, the ones that will acknowledge your article, your brand or your website.
But isn’t there an easier way to get to that small crowd? If you look at it from a different perspective, it is. Social media goes deeper and offers the platform for any niche communities to stay in touch and share their opinions. So if you’re promoting - let’s say - some new get-thin recipe based on fruits you need to go to the website treating weight issues, to bloggers that frequently write about the subject.
It’s a lot more work, I know, researching, investigating and involving yourself in the community but the outcome will be much bigger. Still, for a more targeted audience, StumbleUpon is the answer. And if you wanna go deeper than that, you know about social media website for niche topics such as fashion, environmental issues or tech.
It all comes down to time and how little we have. How much time are you willing to invest in your work? And these days I don’t have that much to do what I want. But it’s all for a noble cause. I learned a lot of things and I’m still learning.